Collectibles Email Marketing

• Q: How Can You Take Advantage of Email In Your Marketing?
• A: Incorporate Permission Based And Optin Ideas

What Is Email Marketing?

Now that you have a collectibles or antiques business idea...how to you effective take advantage of email marketing to increase your profits while not resorting to spam?

'Tis a good question! Luckily, you'll learn lots of info here as I've been successfully doing this now since, wow, 1997.

The key to successful email marketing is permission-based. In other words, you want to compel your website visitors to happily give to you their email address so you now have a reason to contact them in the future.

There are lots of ways to do this. You can create an ezine. You can offer an electronic collectibles course by autoresponders. You can create a free resource center on a completely different site like Recruiter Marketing and then have your Store page point you towards your actual products on a different site.

Couple of things to remeber. One...never ever ever buy an optin list of email addresses to target!! You have no idea from where those emails were mined....chances are they didn't give their permission to be gathered and if you send email to them, you'll be reported to your ISP faster than a bomb explodes.

Instead, when you follow up with your autoresponders or ezines, you should provide some compelling instant gratification resources your visitors can check out and immediately benefit from. For example, I built Recruiter Marketing.com so I have a high-valued free resource to virally market (recruiters tend to forward that site to their peers without further action on my part).

What kind of resource center can you build on your site? Think about what interests your customers the most, and then go to Google and search for resources that demystify it. For example, if your customer base deals with the joys that center around wedding heirlooms, you could create a resource center about how to choose a diamond. Searching on

how to choose a diamond

might lead you to an article from DiamondManufacturer.com - you could then provide a link from your site. Write your own essays about what goes into selecting the right wedding favors and include those as well.

To learn more about how people have successfully implemented email marketing, check out:

• Clickz Email Marketing Resources

• Seth Godin - Feeding The Gorilla

• Creating Emails that Drive Action and Build Relationships

Another way to take advantage of emails is to always use your signature ability. A signature is simply a way to tack on a few lines about your business (perhaps your website, perhaps your URL, perhaps a tag line, etc.). Creating a .signature is very easy to do - check out the site CoolSig for a collection of famous signatures and also the steps to create your very own.

There are many resources you can take advantage of to help with your email marketing. One such program is Mailloop - it automates an incredible amount of tasks. If you're generating leads online (or plan to), you can use personalized follow-up messages – or newsletters – to sell products like crazy. And because e-mail is free, every new sale brings you guaranteed profits. If you have a list of leads or customers now, you will probably be shocked by all of the additional money you can make doing simple follow-up mailings (via e-mail) to the leads and customers you already have. [ more... ]

Continue to enjoy your visit!

[ Return to top ]