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Seduced
By Tiny Classified Ads
Will
I get rich quick?
No.
Wasn't
that simple?
Tiny
classified ads have such a seductive ring to them. Tiny, small, teeny-weeny,
and yet the results apparently bestow Florida homes and palm trees and
ocean waves and lots of babes (and ever notice how you never see scantily-clad
men?).
Who
wouldn't be thrilled?
The
concept of "Tiny classified ads" calls out to the hidden desire
that truly, a short-cut to wealth, fame, fortune, Florida homes and such,
must somehow exist. Forget hard labor, forget years of planning, forget
common sense - that slim hope of money money money for no work work work
is embedded in the Dream of Tiny Classified Ads.
Now,
since I've never placed tiny classified ads, except when I was having a
garage sale, I can't comment on the success or failure. However, I can
mention that teeny weeny fact which somehow never is blantantly presented...
If
it sounds too good to be true, it probably is.
Have
you considered:
Product.
What will you sell? Have you thoroughly researched starting up your own
business in this field?
Cost.
Tiny classified ads cost somewhat more than your average lunch and possibly
dinner. And that's just for one paper.
Number.
Multiply the above cost by, say, the thousand or so recommended sites for
each paper.
Tracking.
Let's say that you took the plunge and advertised in the thousands of newspapers
around. Are you prepared to track each and every one? What about billing?
What about paying?
Audience.
How do you ensure your audience is actively looking where you placed your
ad?
This
doesn't mean that you can't be successful. It does mean the following.
It's
not easy. Successful product marketing and build-ups take time, money
and effort.
It's
not guaranteed. Work-at-home operations, for this certainly is a work-at-home
scenario, can start and fail just like everything else in this world. Make
certain you research well what you are getting into, and understand all
of the efforts required.
It
takes time. A long, long long amount of time.
That
being said, tiny classified ads, strategically written and placed, can
certainly assist your business if it evokes the right call to action. What
kind of call to action?
To
learn more....which for you, generates leads.
Let
me repeat that - to learn more! How do people learn more? By contacting
the number or visiting the website mentioned. Classified ads have enjoyed
great success with some types of direct mail marketing by generating leads...it
allows the marketer to then start a followup campaign designed to close
the sale. There are some superb resources to learn more about Direct Mail
marketing - the Direct Marketing Association,
Jim Straw's Business Lyceum
and more. You can even visit the Entrepreneur's
Success Forum to learn from the best as well.
Remember,
there are no shortcuts to Internet wealth. But there are proven paths...you
can begin your own here.
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