Ever wish you could ensure your current customers would never come to you again?
Chances are, probably not….
… but you might not be aware of crucial social marketing tactics that could backfire in your face.
has a nice roundup;
some of them include:
Asking questions yet not replying
Making an instant pitch
Borrowing (aka stealing) content
Failing to walk the walk
and other poorly chosen actions.
But what if you haven’t yet even begun to take advantage of social marketing?
It’s really not that difficult to do…. you could break it down into the following 3 steps.
Step 1.) Ensure you have a welcome page dedicated to the platform. Ever hear of the Twelcome page? http://www.barbaraling.com/insights/twelcome-to-my-twitter-page is a cool example … and it doesn’t have to be anything hugely different than your usual welcome page. Just by showing you’re aware of how people visit your site can be enough to grab their attention in a positive fashion
Step 2.) Research the best ways to create engagement, depending upon the platform in question.
What works in Twitter could fail dismally in Facebook and leave people weeping in frustration on Reddit! Each platform has its own Best Area Practices…. make sure you read up on the best techniques so you don’t miss the boat.
Step 3.) Armed with the above… go out and social mediaize!
Use the social platform to engage with your users in a way THEY find infotaining and informative.
Create content that gives people cachet whenever they share!
And above all…
Remember to be *real* (fake accounts are oh so 2018, you know).
But if you’ve NEVER really taken advantage of social media, consider these user-friendly tutorials:
Social media can be a marketer’s dream….
Or instead a horrific nightmare.
Go with the dream. It will make you far more money.