Thinking about using email capture forms?
Want the BEST practices for these in 2019?
Well then!
blog.hubspot.com/marketing/state-of-email-lead-capture
has a nifty article about the tools that marketers are using for lead capture…
… and the data found is most intriguing indeed!
We’re talking:
Forms aren’t dead. 74% of marketers are using web forms for lead generation, and 49.7% of marketers say that web forms are their highest converting lead generation tool.
Chatbots still have low adoption, but still, 17% of marketers are using chatbots today. However, only 6.5% say its their highest converting lead capture tool.
The average length of a web form in 2019 is about 5 form fields. Because contexts vary so wildly, this is neither good nor bad, though we have seen in consistent studies that fewer form fields usually result in higher conversion rates.
and more!
And if you’re wondering the best way to STRUCTURE lead capture pages, consider:
www.magnet4blogging.net/creating-lead-capture-page-in-wordpress/
www.leadpages.net/ultimate-guide-to-landing-pages
optinmonster.com/mobile-landing-page-best-practices/
unbounce.com/101-landing-page-optimization-tips/
Your takeaway?
Lead pages (or squeeze pages) can greatly help you build your list and increase your overall bottom line…
Why not take advantage of that today?
Enjoy!