Good morning!
Yes, I know…I promised to write about mommy and daddy blogging this week. However, given that I'm knee-deep in completing my research, I figure that I should schedule those topics until next week.
So instead…let's talk branding!
Have you ever branded yourself?
If so…. (wait for it)….. did the burn hurt?
Oh gosh, that made me groan too. 🙂
Anywhos!
Branding!
'Branding' is the art of getting known in your customers' eyes. To quote the American Marketing Society, a brand is a "…name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers."
Thus, you want to make yourself unforgettable in the eyes of your customers.
Luckily, there are tons of exciting resources and blogs out there that can get you started on your merry way!
Begin with:
You should definitely add those blogs to your feedreader so you can be alerted every time something new and useful to your business shows up!
Got that?
Alrighty, but before we go, let me ask you one simple question, might?
What makes you *essential* to achieving your customer's goals?
Are you known for always finding the *best* solution for your customers?
Or perhaps…do you know *how* to teach so your words aren't instantly rejected because they focus on the long-term efforts and *not* the quick fix?
What about style?
Are you the type of customer provider who can nuture when necessary, transform yourself into Sargent Slaughter when needed, and then revert back to Molly Muffin if gentleness is required?
Hmmm?
What about your delivery times?
Can you bite the bullet and cause miracles to manifest themselves when your customers are utterly desperate for guidance….ideally, yesterday
Now, here's the most important question…
Is what you've said….self-evident on your site?
You only have one chance to make a smashing first impression….so you always want to ensure that your skills, your qualities, your utter magnificence to how you're the answer to your customer's most fervent dreams….is immediately obvious.
Such a bold statement…can only make your sales levels go up.
And that, of course, is a Very Good Thing indeed. 🙂
Grow strong.
Barbara Ling
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