I just read an interesting article over at
Remember That Time the New York Times Published to Facebook
which describe how The New York Times turned on a dime when its site went down and published its web-based content to its Facebook page instead.
To wit:
So the New York Times’s main website, nytimes.com, went down this morning, and it only just recently returned. Almost immediately, the newspaper’s Twitter feed posted that it would continue updating readers on the crackdown in Egypt…MORE…
Thing is, it *did*.
It had Facebook.
And it continued sharing their news to all of the more than 3 million Facebook fans.
Isn’t that…powerful?
Consider that Facebook recently announced that over 40 percent of its American audience visits FB at least once a day:
- NY Times: Our Daily Cup of Facebook
- Mashable: More Than 40% of Americans Use Facebook Every Day
The lesson here is that when your main business site goes down….your FB page is still up!
And accessible. So you’re not dead in the water.
Does YOUR business have a Facebook page?
Are you continuously updating it?
If not…consider starting today. It might just save your authority online.
Grow strong,
Barbara LIng