January 16, 2012
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Day 1 – What SOPA Is: Internet Marketing, SOPA and You

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Tutorial Name: Internet Marketing, SOPA and You
(click on the Tutorial name to see all the days)

Tutorial Day: 1

Tutorial Day Goal: Understand just what SOPA is

Helpful Resources:

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Before You Begin

SOPA (the Stop Online Piracy Act) is an act that wants to stop online piracy (ie, sharing without paying) of entertainment material online.  The Entertainment industry loves it.

The thing is for small entrepreneurs like you and me is…your site could be blacklisted whether it's your fault or not.

Step 1.)  SOPA 101

SOPA 101 is simple.  You are responsible for *everything* that appears on your site.

  • Including comments.
  • And forum posts.
  • And shared pictures.

For example, Copyblogger mentions:

… Have a commenter who links to a site that uses a copyrighted image inappropriately?

SOPA says that makes you liable to the full extent of its broad enforcement powers. Those include shutting off your domain name to censor your site, or cutting off your PayPal account.

A site can be shut down for a single infringing link — even if it’s a link you didn’t post….MORE….

Think about this now.  Let's say that I'm engaged at commenting thoughtfully at a niche blog, and include a supporting reference to a youtube video…one that I *didn't *know contained copywrited material.  Ooopsie, that blog has now entered the Potential To Be Hosed zone.  :(

What does that mean?

It means your DNS could be blocked/blacklisted by the Attorney General so your site *disappears* from the Internet.


Want to see how it could apply in the bigger sense?  3 Sites SOPA Could Put At Risk gives you quite the eye-opener!

Want some video explanations?

Step 2.)  Videos about SOPA

Step 3.)  Infographics about SOPA

Do you learn better thru infographics?  If so, I've found for you (click on the picture below to see it enlarged)

Behind SOPA: What It Means for Business and Innovation
Via: Image from Business Insurance Blog


American Censorship Day

Picture from Motley News

In Closing

SOPA is bad news for Internet marketers!  Do yourself a favor and get educated as to what's happening *right now*. 

Your future income will thank you.

Grow strong,

Barbara Ling

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