ETHICS RANT – Outdated PLR Sold As New By Marketers Frost My Petunias Bigtime!

You know, I don't even know where to begin here.

My petunias are so frosted (all together now, "How frosted are they, Barbara?") that if you gathered them all together and took a trip to Dante's Inferno…hell would freeze over.

I'll bet you're wondering right now:

"Jeepers Barbara, what the heck happened?  Did your coffee cup take on a cloak of invisibility?"

Nope, even worse than that.

Heck, even worse than *this!*

Well, you see, it all started about, what, a month ago?

I had decided to totally revamp my business direction (yay!).  I created the Virtual Coach 100% affiliate commission network (yay!).  I started looking around for quality Master Resell Rights products (yay!). 

And I decided to start customizing PLR stuff for my own (yay!).

Now, my first attempt went rather well – I liked what I read in the PLR that Common Sense Cash Machines is based upon, I added updated information, I was happy to include it in me site.  Yay!

Yesterday, I boldly decided to tackle another PLR that dealt with JVs (ie, Joint Ventures).

And thus began my descent into (wait for it)

The GodAwful Nauseating Realization About Modern Flashy Graphics Coupled With Outdated Content in Internet Marketing PLR.

Blech.

Oh…..my….gosh.

My first disillusionment rudely smacked me in the face when I loaded the .doc file in my trusty copy of Open Office and decided to remove the excess white space.

  • That turned the 60+ page report into something less than 20 pages.

Still, though, that by itself isn't too horrible – 20 pages of solid content with zero fluff is 'way better than 60 pages of prancing unicorns over a field of jolly daffodils!

And I so began customizing the content.

All was more delightful than a never-ending supply of freshly brewed gourmet coffee when I came across the following suggestion.

Tool #2 – www.copernic.com/

Copernic has registered contact information on over 10,000,000 webmasters.

Copernic?

Now where have I heard that before?

It downright bothered me for approximately 2 whole nanoseconds before the answer hit me like a surly Mack Truck competing against a 3 wheeled skateboard that had overdosed on valium.

I had taught Internet recruiters to use this tool….back in 1999.

Notice that date there?

1999!

That's, ummm, 12 years ago.

So!  I decided to search out this wondrous PLR online, and discovered copies of it dating back to 2000.

Do you know what that means?

It means that while the concepts themselves aren't outdated….the research tools that are recommended to be used…ARE.

My gosh.

How many newbies have been seduced by the shiny graphics, snapped up this product *today*, and are now selling it unedited online?

Even worse…

  • How would newbies *know* the information is outdated?

That is a Big Huge Ethics no-no to me…..bigtime.

Now, I have no problem using and customizing PLR.

I especially have no problem with making money online and selling the tools that others can use to make money online too!

But I have such a gargantuan problem with selling stuff that doesn't work…it dwarfs Godzilla's nightmares with all of the grace and style of his last meeting with Bambi.

Like so.

Not to mention, Son of Bambi's last meeting with Godzilla.

To put it mildly, I was a Very Unhappy Camper indeed.

For at least, oh, hmmm…..7 nanoseconds.  Then pragmatic common-sense kicked in.

I tore apart the JV PLR package and discovered that while the ebook's Internet instructions were outdated, the concepts….were still okay.

That's Good News Number 1.

Then I examined the graphics that were included in the Master Resell Rights – yep, all the PSD images were there, *and* there were also the 'create the eBook/DVD/etc.' actions too (woot!).

And then the most important thing happened.

Are you ready?

I remembered a conversation I had with CCGAL about updating PLR and such, and how I have an incredibly unique writing style, and how it was a shame I wasn't taking advantage of that.

Hmmm.

She is definitely right there!

So why not marry the two ideas – use the content of the PLR Master Resell Rights package as a basis for a fluff-free power report to sell on Virtual Coach?

I'm well skilled in Photoshop, I can write an ebook in less than 24 hours…..and the best thing is, whatever I decide…will end up being 100% *unique*.

Bingo!

Really can't get much better than that.

Unless you consider that Virtual Coach will build the reputation of being *the* ethical place you are *guaranteed* you get Internet marketing tools….that just plain work.

Now that….is a goal definitely worth pursuing, don't you think?

Let's now take this concept and idea and apply back to the most important person reading this…*you*.

If you decide to buy great flashy PLR material, do yourself a favor and read it thoroughly *first* before selling it online!

Honestly, it's the ethical thing to do.

And *if* by chance you realize that PLR is outdated, take a day or two to proactively customize it, bring it up to 2012, and boldly infuse it with *your* own special personality.

That will make the same 'ole, same 'ole….unique.

Unique, as in…people learn that whenever *you* put something out there, they're guaranteed to get their money's worth.

And that, of course, is a Very Good Thing indeed!

Grow strong,

Barbara Ling

ps – if you realize you can't create ebook graphics yourself, you can snag yourself a great deal over at Cindy Ramsey's graphics membership site – she offers Warriors a great deal indeed!

pps – speaking about PLR, have you seen:

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