If you’ve been in marketing now for more than 34 minutes, you’ve probably heard of the 2 phrases:
Home Page
Landing Page
Ever wonder how they *truly* differed and how you could design them both for the maximum benefit to your bottom line?
Well then!
www.crazyegg.com/blog/what-is-landing-page/
has a great tutorial about the differences between landing pages and home pages, and why both are key (in a nutshell, your home page is the first view of your business that visitors see (should they arrive on it), while your landing page(s) have 1 purpose and one purpose only:
To add leads to your business.
These leads can be added to your business autoresponder, or your business “contact these folk” or whatever you use for “potential new customers.”
Landing pages also generally offer an incentive (aka your offer) for people TO submit their contact information. Such an incentive could be a free ebook, free eclass, coupon, bonus, etc.
Now, your homepage is there to create trust for your visitor. Methods used for this include incorporating pages like:
Why Choose Us
Happy Customers
Our Benefits To You
and thingees like that.
Want more information about homepage design? Check out:
99designs.com/blog/trends/web-design-trends-2019/
www.pagecloud.com/blog/website-design-trends-2019
www.bluecompass.com/blog/web-design-trends-to-watch-for
will help you out grand!
Landing page tips and tricks can be found over at:
optinmonster.com/anatomy-of-the-perfect-optin-landing-page/
www.crazyegg.com/blog/landing-page-optimization/
Your takeaway?
Both your homepage and your landing page…
They need to be fine-tuned to ensure they help your bottom line as much as possible.
Make sure to add that knowledge today!
Enjoy.