Today’s Quote of the Day
"Perceptions can make you far more money than true value."
– Barbara Ling
And let me tell you, that’s MADDENING in the extreme.
But alas, 12+ years of marketing online has shown me beyond any doubt – if people THINK you deliver quality, you could give them complete and total dreck and they’ll rave all the more about it.
You only have to look at some of the big names out there who, because of their Big Boys Network or own massive following, can take what is free to find online, package it with all the bells and whistles, and then charge anywhere from $97 to $1,499 for it.
Get enough people drinking the Koolaid…and the other sheeple will follow.
As a value-based marketer myself, this really frosts my petunias. But then again, you can scream at the sun "DO NOT RISE!!!" and chances are…it will ignore you too.
So! What can YOU do?
First off, to ensure you sleep well at night, always DO pride yourself on the quality you and only YOU can deliver.
And make certain that you NEVER apologize for what you know! Be confident about your offerings and be confident about what you have to teach your customer.
I won’t say, the money will roll in….because if someone ELSE has a bigger network/following/what have you than you, well….it won’t.
But it will truly be a STABLE start. And from such beginnings, empires can grow.
Enjoy,
Barbara Ling
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-- Barbara Ling
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