Saturday Rampblings about Bright Shiny Objects

Sigh.

Sometimes life just happens.  I’m finding that more and more, I am getting jaded with the state of the Internet marketing industry.

Are there quality products out there?  Sure are!  Are there pure ickness as well?  Yep!

And then there are Bright Shiny Objects.

Bright shiny objects (otherwise known as BSOs) are the neverEnding march of new products out there on the Internet to help with your Internet marketing.

Thing is, though… unless you know *how* you can use them, all you get is the retail shopping high when you buy them!

Because they end up gathering digital dust on your computer.

But you know…. is that really that bad?

I personally don’t think so… and here’s why.

Everyone has their own soul-searing marketing path to walk.   And sometimes, fear causes people to buy buy buy but not actually DO anything with the BSOs…. until…

They’re ready to grow.

And face that fear.

Buying BSOs is a comfort action; people will assure themselves, when I’m READY, my tools are by my side!

In essence, you’re buying mental comfort and satisfaction whenever you purchase a BSO that you know (in your heart) you’ll never use.

Kinda like retail shopping!  And hardly anyone frowns on that.

It’s very easy for seasoned veteran marketers like myself to say, Shun BSOs!  But you know something?

I’ve already walked the path you’re currently on.

I’ve already conquered any fear I might have regarding making money the ethical way on the Internet!

So who the heck am I to take away the mental comfort that BSOs might give you?  For many people, they’re a necessary part of finding one’s true path.

And you know something?  That’s perfectly fine.   When you’re ready…. confront the fear of being successful online…. and go beyond merely buying BSOs.

Put the whole concept of becoming a successful entrepreneur… to the test.

You might be surprised how much easier it becomes.

Grow strong,

Barbara Ling

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