Ah, actually selling your products or services on the Internet. It is truly a most wonderful thing.

One of the difficulties entrepreneurs run into when writing sales letters for their site is they're just too close to the products! After all, you know how terrific they are...but your website visitors don't.

Think about it...they might have found you in search engines. Maybe they heard about you from their peers. Perhaps an article you had written sparked interest for the visitor to learn more.

So they visit your site! Now stop right there and put yourself in their perspective. They're checking out something about which they have no feelings attached...it could be good, it could be lousy, who knows?

Thus, your website has to grab them by the neck and excite them to want to learn more more more! How do you achieve this?

There are several techniques involved. The first thing to remember is you're actually, well, not the most important quality to your product. Your site should talk in terms of the values and benefits visitors will receive should they be wise enough to invest in your offerings. Don't write "I I I ..." instead, talk to your visitor with "you you yous."

Next, be vivid. Be exciting! Intrigue and entrace. Hook your reader's emotions and evoke feelings that make them desire your service. Keep in mind that people buy to change their emotional state. For example, they might invest in diet plans, not because they enjoy eating an unusual diet or even because they want to lose weight...but because they want to be attractive to the appropriate sex. They want to feel desirable.

See what I mean? If you sell diet plans based upon the theme, be healthy...it might be true, but might not strike that emotional chord within your reader. Put your product as a solution to a fervently felt desire, however...and you mihgt see your sales take a turn up to the sky.

Some great resources for Sales letters include:

Push Button Sales Letters - Written by Marlon Sanders, well known Internet marketing professional, it craft 100% customized, potent, targeted sales letters just by filling-in-the-blanks and clicking a button. You'll get a sales letter nicely formatted on a web page when you're finished. Just polish it up some, link it to your order form and you're off and running.... [ read more ]

Amazing Formula - First off, Marlon makes no assumptions about his reader’s online sales know-how. And he offers no guarantee that his system will make anybody millions from selling products on the web. What he does produce is good, solid guidance (and there’s plenty of it) on cutting through all the crap and getting down to business on the Internet. It’s a “roll up your sleeves and do it” system that’s worked for others in the same boat I’m in. If I follow the formula, I’ll increase my odds for success. With a money-back guarantee. That’s all anybody could ask for! [ more ... ]

Enjoy!

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