Mentors & Gurus

• Q: How Can You Avoid Painful Mistakes?
• A: Compel Someone To Guide You

Where Do You Start?

Let's take a trip into the future. Suppose your passion and product idea is now chosen...where do you go from here? Why, find a mentor of course...someone who will help ensure you don't make costly mistakes and waste your valuable time and money.

Who Can Be Your Mentor?

Anyone can be your mentor, of course...but you should certainly choose wisely. Always have at your fingertips the WIIFM answer - what's in it for me to mentor you? Remember, people always look out for number one...being able to quickly articulate to potential mentors your benefits can reap incredible rewards.

Consider approaching people from your local business community, visible professionals from targeted niche sites (could you imagine the benefits you'd derive from having, say, Tiger Woods give his input on your golfing product?), columinsts in your business, PR firms who handle your area of speciality and the like. Any person who can introduce you to profitable inroads is a candidate!

Win Win Scenarios

What can you offer your mentor? Know your value hands-down! For example, I've provided my mentors with superb search engine visibility, always make sure to include them in any relevant articles I write, and assisted them in specific Internet marketing concepts they simply didn't know about. After all, if you're on fire to make a success via Internet marketing, you probably will know far more about the arts required than your potential mentor! Be sure to take advantage of that. If you're looking for an Internet Marketing Mentor, I highly recommend Tony Blake, the person who guided me.

It's not only Internet marketers that you can look to for mentoring, of course. Find professional associations or organizations and approach the leaders and visionaries with your ideas. Places to uncover associations include Association Central...and you can even check out your own local Chamber of Commerce if you want to focus on regional niche visibility.

That's what I did for just about every project I've tackled. When I wrote The Internet Recruiting Edge, I was able to ask Bill Vick of Recruiters Online for guidance (and eventually increased their web site visibility over eight fold)...when I wrote The Real Estate Pro's Internet Edge, I asked Jack Peckham of the Real Estate Cyberspace Society for areas in which to concentrate.

You will end up thanking yourself if you can uncover a person who will prevent you from making costly mistakes, indeed.

Who else can you visit online and learn? Sites include:

Barbara Ling's Entrepreneurial Twist Ezine

Cory Rudl Internet Marketing Center

Dr Ralph Wilson's Ebiz & Web Commerce Today

Danny Sullivan's Search Engine Watch

Jim Wilson's Virtual Promote

Ken Evoy Site Sell Main Site

Leslie Fountain's Friend In Business

Marlon Sanders Big Course

Mike VanNorden's Free Publicity

Marcia Yudkin's Marketing Minute

Ron Ruiz Business Fastlane

Tom Hopkins How To Master The Art Of Selling

Wanda Loska's How to Grow Your Business

Continue to enjoy your visit!

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