• Q: Ever Wish You Could Followup With Interested Candidates/Clients Automatically?
• A: Sequential Autoresponders Will Do That And More!

Autoresponders are great for your marketing because they follow up without fail.

Let's say that a potential client or candidate sends you email requesting more information about your recruiting services (posted jobs, openings in companies, etc.). Well, you can respond personally (which is great if you have the time! Personal responses will definitely make you stand out). Thing is, if you start receiving dozens of requests a day, you might let some crucial requests fall through the cracks.

Autoresponders solve this problem. You can use services to set them to send back the requested information, and two days later, automatically send a followup with a message, "Hope you found the information valuable! Are there any questions you might have?" etc. etc. etc. The effective time management aspect of this is you can personalize it, so it appears to have been personally followed up by you.

Some top-level marketers say you should contact a potential prospect 7 times before giving up! Autoresponders make this 'way, 'way easy.

Creative Uses Of Autoresponders

Autoresponders can be configured to automatically:

• Send out thank you emails to candidates who submitted their resumes
• Send out brochures for client requests
• Send out a weekly 1-2-3 step work-plan messages to help them use your recruiting services to their full advantage
• Send out "I'm away from my email, but hope to return soon. In the meanwhile, if you have questions about a-b-c, please visit the following site...."

And much much more!

Remember, lots and lots of employers will put autoresponders to respond to candidate inquiries regarding jobs.

This is good!

Wait, let me amend that. This *can* be good, depending upon how it's implemented.

As a recruiting marketer as well as trainer, I've encountered literally hundreds of autoresponder messages. Earlier, I came across the following:

-----------------------------

Thank you for your interest in our company. We have received your resume via email. We are in the process of reviewing your resume. If we determine that your qualifications correspond to our present requirements, we will contact you.

Please do not reply to this email. Thank You.

-----------------------------

Now, I don't know about you, but I immediately took that "please do not respond to this email" as "please do not bother us unless we feel you to be worthy."

And because recruiters and HR professionals *are* trying to maximize their efficiency, time management is certainly a logical step to take....but could the message have been packaged in a more warm/fuzzy/positive way that leads to further, positive exposure for the company in question?

So many times, recruiters will put in their autoresponders messages that say the barebones facts (we received your resume). And that's it!

But that's a shame, because you're missing out on an automatic, free way of making a quality, long-lasting impression on your candidates.

Instead of conveying the obvious "duh, we have your resume," consider something like...

=================

Subject: Thanks for considering us in your career goals!

Dear Applicant,

This is just a note to let you know we greatly appreciate you taking the time to submit your resume to us. Choosing the right job is one of the most important decisions a professional can make.

As you can imagine, we receive thousands of resumes a day. While we're reviewing your resume, I'd like to suggest the following resources and ideas for your career search.

[...company-oriented resource center information placed here that gets the applicants back to the website and ideally compels them to tell their friends all about the company; ie, viral marketing...]

Again, thank you for your submittal! Please feel free to forward the resources enclosed to any of your colleagues and peers whom you feel might benefit from them as well.

Sincerely,

=================

See what I mean? Every email communication you send is one more opportunity to get the name of your company out to the kinds of candidates you're trying to attract. Put yourself in the candidate's shoes - they're probably used to receiving boring autoresponder messages by the dozens, every day. What do you think will be their reaction if you actually send back valuable, useful material that strokes their ego as well?

I encourage you to think about it.

Autoresponders are quite easy to find - definitely check out Proautoresponder Autoresponders. This is the one I myself use for all of my marketing. Its features include:

• Summary
• Unlimited AutoResponder Campaigns, Messages and Contacts
• Automatic Message Opened and Click-Thru Tracking
• Combined Plain-Text/AOL Optimized/HTML Messages
• Total Affiliate Payout 45%
• Your Own Mail and Web Server (Virtual)
• Online Video Tutorials
• Discussion Forum Support
• Live Online Support
• Messages
• Combined Plain-Text/AOL Optimized/HTML Messages
• Unlimited Messages
• Mail Merge Autoresponder Personalization
• Number of Mail Merge Personalization Tags Available 60+
• Mail Merge Broadcast Personalization
• "Grab A Web Page" HTML Message Import Utility
• "Upload" HTML Message Import Utility
• Unlimited Messages
• Message Opened Tracking
• Automatic Click-Thru Message Tracking
• Plain-Text Message Preview
• HTML Message Preview
• Message Test
• Ability to Turn Message On/Off
• Campaigns
• Unlimited AutoResponder Campaigns
• Unlimited Messages in any Campaign
• Unlimited Autoresponder Email Addresses
• Password Protected Campaign Sharing
• Send a Broadcast to a Campaign
• Set Campaign Start Date
• Automatic Email Notification of New Subscribers
• Unlimited "From" Identities
• Unlimited "Reply-to" Identities
• Friendly Name Greeting for Unnamed Subscribers
• Campaign Sharing
• Preset Send Delays In Shared Campaigns
• Automatic Click-Thru Tracking Available
• Real-time Click-Thru Statistics
• Copy Campaign
• Turn Message On/Off
• Turn Campaign On/Off
• Delete Campaign Without Deleting Messages
• Campaign Test
• Statistics
• Message Opened Tracking
• Click-Thru Summary By Contact
• Click-Thru Summary By Message
• Click-Thru Summary By Campaign
• Click-Thru Summary By URL
• Click-Thru Summary By Time
• Click-Thru Summary By Day
• Click-Thru Summary By Week
• Contacts
• Lead Import
• Lead Import Fee None
• Lead Export
• Unlimited Contacts Per Campaign
• Advanced Contact Manager
• Edit Contact Information
• Add Contact Notes
• Message Read History
• Message Click-Thru History
• Add Single Contact
• QuickSend Email Link
• Flexible Contact Import Utility

If you'd like to learn more about effective autoresponder usages, also consider the ebook AutoResponder Magic. Written by one of the most well-known Internet marketers online, it will provide you with some of the most successful and persuasive autoresponder messages ever written. It's jam-packed with autoresponder messages that have been proven to work by the top Internet Pros.

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