Many Choices Out There...
(and you'll see testimonials below!)
Ever Wish You Could Followup With Interested Candidates/Clients Automatically?
Sequential Autoresponders Will Do That And More!
are great for your marketing because they follow up without fail.
say that a potential client or candidate sends you email requesting more
information about your recruiting services (posted jobs, openings in companies,
etc.). Well, you can respond personally (which is great if you have the
time! Personal responses will definitely make you stand out). Thing is,
if you start receiving dozens of requests a day, you might let some crucial
requests fall through the cracks.
solve this problem. You can use services to set them to send back the requested
information, and two days later, automatically send a followup with a message,
"Hope you found the information valuable! Are there any questions
you might have?" etc. etc. etc. The effective time management aspect
of this is you can personalize it, so it appears to have been personally
followed up by you.
top-level marketers say you should contact a potential prospect 7 times
before giving up! Autoresponders make this 'way, 'way easy.
Uses Of Autoresponders
can be configured to automatically:
out thank you emails to candidates who submitted their resumes
out brochures for client requests
out a weekly 1-2-3 step work-plan messages to help them use your recruiting
services to their full advantage
out "I'm away from my email, but hope to return soon. In the meanwhile,
if you have questions about a-b-c, please visit the following site...."
much much more!
lots and lots of employers will put autoresponders to respond to candidate
inquiries regarding jobs.
let me amend that. This *can* be good, depending upon how it's implemented.
a recruiting marketer as well as trainer, I've encountered literally hundreds
of autoresponder messages. Earlier, I came across the following:
you for your interest in our company. We have received your resume via
email. We are in the process of reviewing your resume. If we determine
that your qualifications correspond to our present requirements, we will
do not reply to this email. Thank You.
I don't know about you, but I immediately took that "please do not
respond to this email" as "please do not bother us unless we
feel you to be worthy."
because recruiters and HR professionals *are* trying to maximize their
efficiency, time management is certainly a logical step to take....but
could the message have been packaged in a more warm/fuzzy/positive way
that leads to further, positive exposure for the company in question?
many times, recruiters will put in their autoresponders messages that say
the barebones facts (we received your resume). And that's it!
that's a shame, because you're missing out on an automatic, free way of
making a quality, long-lasting impression on your candidates.
of conveying the obvious "duh, we have your resume," consider
Thanks for considering us in your career goals!
is just a note to let you know we greatly appreciate you taking the time
to submit your resume to us. Choosing the right job is one of the most
important decisions a professional can make.
you can imagine, we receive thousands of resumes a day. While we're reviewing
your resume, I'd like to suggest the following resources and ideas for
your career search.
resource center information placed here that gets the applicants back to
the website and ideally compels them to tell their friends all about the
company; ie, viral marketing...]
thank you for your submittal! Please feel free to forward the resources
enclosed to any of your colleagues and peers whom you feel might benefit
from them as well.
what I mean? Every email communication you send is one more opportunity
to get the name of your company out to the kinds of candidates you're trying
to attract. Put yourself in the candidate's shoes - they're probably used
to receiving boring autoresponder messages by the dozens, every day. What
do you think will be their reaction if you actually send back valuable,
useful material that strokes their ego as well?
encourage you to think about it.
are quite easy to find - definitely check out Proautoresponder
Autoresponders. This is the one I myself use for
all of my marketing. Its features include:
AutoResponder Campaigns, Messages and Contacts
Message Opened and Click-Thru Tracking
Plain-Text/AOL Optimized/HTML Messages
Affiliate Payout 45%
Own Mail and Web Server (Virtual)
Plain-Text/AOL Optimized/HTML Messages
Merge Autoresponder Personalization
of Mail Merge Personalization Tags Available 60+
Merge Broadcast Personalization
A Web Page" HTML Message Import Utility
HTML Message Import Utility
Click-Thru Message Tracking
to Turn Message On/Off
Messages in any Campaign
Autoresponder Email Addresses
Protected Campaign Sharing
a Broadcast to a Campaign
Campaign Start Date
Email Notification of New Subscribers
Name Greeting for Unnamed Subscribers
Send Delays In Shared Campaigns
Click-Thru Tracking Available
Campaign Without Deleting Messages
Summary By Contact
Summary By Message
Summary By Campaign
Summary By URL
Summary By Time
Summary By Day
Summary By Week
Import Fee None
Contacts Per Campaign
Contact Import Utility
you'd like to learn more about effective autoresponder usages, also consider
the ebook AutoResponder
Magic. Written by one of the most well-known Internet marketers
online, it will provide you with some of the most successful and persuasive
autoresponder messages ever written. It's jam-packed with autoresponder
messages that have been proven to work by the top Internet Pros.
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