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Good morning,

Think about your website for a second. Your services. Your value. Why candidates and clients would want to tell their peers about you.

*You* know why you are magnificence beyond measure. Alas, however, your business website (or your job posts, or your marketing material, or...) might fall 'way short of convincing visitors that you are truly the recruiter or employer to choose. You might be turning people off before they've had a chance to turn on!

Querying your candidate database can be a wonderful way of learning how your site is perceived! But your email needs to be crafted in such a way that it's not perceived as spam.

I'm assuming that every resume in your candidate database has been proactively submitted by said candidates. If not (ie, you've been gathering resumes around from the Internet for future use) you need to craft your letter somewhat differently. For the first case, follow the steps below.

1.) Determine what you want to learn. Do you want to get comments on your site effectiveness? Your customer service? Your candidate's goals? If visitors would recommend you (and why or why not)? Try to keep the questions down to 5 or less (at least on the initial poll). You don't want people thinking to themselves, this will take a year and a day to fill out, and forget it.

2.) Once you know what knowledge you want to gain, craft your questions and make sure to ask for clarifications. Yes/no answers are lovely if you're looking for, well, yes or no. Getting the details behind the answers is more usable, however.

3.) Determine what you want to offer in return for filling out the poll. Because my customer base deals with recruiters, I offered a free ebook to anyone who filled out the survey.

4.) Use a cgi script to snarf up the answers. I use FormMail at http://worldwidemart.com/scripts/formmail.shtml . It's free. You simply have to configure a few variables in the script to run it on your own site.

5.) Design your poll in html. Textfields are very useful. You can see my original poll at http://www.barbaraling.com/sitecomments.html . Use the Edit | View Source to see how I implement the FormMail script.

6.) Create your "thankyou" page that tells people where to get their freebie. My 'thankyou' page is at http://www.barbaraling.com/sitethankyou.html .

7.) Upload and test out both your poll page and your thank you page. Verify you receive email as expected.

That takes care of creating the actual poll! The next issue of the RISE ezine will talk about how to craft your message to get the most professionals responding.

ThankYouVeryMuch!

* * * * * *

Do you like this article? Do you *adore* this article? If so, feel free to forward it to your colleagues and encourage them to sign up to receive it themselves at http://www.barbaraling.com/ezine.html .

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