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Good morning,

On Tuesday, I revealed the behind-the-scenes workings on creating surveys on your site that your candidate database can answer. I'll close this mini-series now with some nifty ideas on creating emails that compel recipients to answer in a favorable way.

Let's say you've completed all the steps listed at http://www.barbaraling.com/recruiter-ezine/0514-poll.html. How can you ensure you get the best results as quickly as possible? It's quite easy to do so, and here's how!

When we last left off on Tuesday, you had learned you need to create:

1.) A series of questions you would like answered

2.) A freebie/giveaway as enticement

3.) The cgi script FormMail, customized to your site and email address.

4.) Everything installed and tested.

Assuming you've done all that, the next step is to create the actual email letter. I'm assuming every resume in your database is from someone who has proactively sent it to you and you've kept track of when it was received.

Compose your email. What do you want the recipient to do? Why should the recipient want to help you out anyways? I've always found being straightforward and asking for help to be very productive...I tend to format my survey letters like so:

=============================

Greetings!

My name is Barbara Ling and sometime in the past, you submitted your resume to my company. In an effort to enhance and finetune my service to job seekers, I'm asking all job seekers who have contacted me to be frank and honest about my site. What works for you? Are your needs met? What could be done better?

If you have a spare few minutes, would you consider visiting a brief survey that I've created at [ fill in your landing page here ]? In return for your time, I'd be happy to send you some job-seeking and job-keeping tips I've acquired over the years of being a successful recruiter. I truly appreciate your help.

Sincerely, [ ...your .sig here...]

=============================

A couple of things to note. One, you're explaining why you are contacting the person (they had contacted you first at some time). This dramatically decreases the chances your email will be seen as spam. Two - you're asking for help. The Internet community being what it is (in most cases, of course) generally enjoys helping one another out. Three, you're telling up front the visitor will receive a value-added benefit (not only job seeking tips, but also job-keeping ideas as well).

And finally, you're closing on a note of appreciation. This is classic netiquette, and can help your email communications greatly.

Now, does this *guarantee* your email won't be seen as spam? Of course not. There will always be people online who will bark at you if they receive anything they didn't personally request from 24 seconds ago. However, putting your emails in the above format sets you apart from the bazillion of other recruiters online... you're initiating contact in a professional, friendly format. Take advantage of considering that.

ThankYouVeryMuch!

* * * * * *

Do you like this article? Do you *adore* this article? If so, feel free to forward it to your colleagues and encourage them to sign up to receive it themselves at http://www.barbaraling.com/ezine.html .

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