Needs Analysis Survey by Barbara Ling, Training New Media and Traditional Professional Extraordinare

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Address: Based in Monmouth County, NJ Email: btl@barbaraling.com
Phone: 732 203-1194

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Resources - Needs analysis
The below is a sample of a "needs analysis" survey produced for consulting and targeted towards businesses interested in increasing their marketshare. . Note how it provides a forum to explain key data points and also gives the consultant key insights into the best way to approach the customer.

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Have a particular training/seminar/product creation in mind? Fill out my needs analysis survey below, and I'll be certain to provide you with the answers you need.

Name: (Req:)
Addr:
City: (Req.)
State: (Req.)
Zip: (Req.)
Email: (Req.)
Phone:	.
Fax:	.

General

1.) In what industry do you specialize?

2.) Please list the three most important reasons why customers would desire your product/service.

3.) Please list the three most important reasons why customers return to you again and again.

4.) Would your company pass the "30-second elevator test?" (Meaning that were I to ask any employee what your company did and what its vision is, would they all answer the same)?
Yes No
If yes, please explain.

5.) Does your company have a credo? A credo talks about what you stand for, what you deliver, and who you are.
Yes No
If so, please explain.

6.) What type of training do you envision for your customers/employees?

7.) Can you identify the target audience of your company's products or services?
Yes No
If yes, please describe.

8.) How are you currently reaching your targeted audience? Check off all that apply.

Printed Publications * Direct Mail/Catalogues
Radio * Television
Promotional Events * Outdoor
Seminars * Telemarketing
Promotional Giveaways * Other - Please describe:

9.) What kind of branded training materials are you considering? Complete seminars, train-the-trainers, in-house product training, promotional materials etc?

10.) List your main competitors.

11.) How are your products and/or services distributed? Please check all that apply

Retail * Wholesale
Direct Selling/Marketing * Direct Mail/Catalogues
Online * Other

Retaining employees/customers

12.) What type of orientation is extended to new hires?

13.) Please describe the types of Recognition Programs that your company currently has.

14.) When does the recognition take please (anniversaries? promotions?) and what types of rewards are given?

15.) Is there any other topic you'd like to see addressed?

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