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Good morning,
As a smart and savvy
recruiter, you probably test and try out different copy and job postings
on your recruiter website for your job seekers and clients (NOTE!
This article does not address job postings on job board sites).
Sometimes you might even do a whole site revamp and see how a different
look/feel enhances the quality of the candidates/clients who contact you.
Ever wonder what
happens if a visitor comes to a page you removed from your recruiter website
two revamps ago? In virtually all cases, they'll get an ERROR 404 (page
not found). But wouldn't it be tremendous if, instead of a boring
404 boring blah page, your visitors were returned a dramatic pointer to
your current jobs, or maybe action words that highlight why you're the
recruiter or employer of choice?
Believe it or not,
it's a very simple thing to implement! And trust me, you will thank your
lucky stars that you got it done today (I rescued about 30 people on my
last ezine by implementing it!). Here's how to do it.
You can break down
every page in your website into one of two categories.
1.) Pages
that exist and that you use and want your candidates and clients to visit
(ie, valid pages such as current job posts, resume submittal instructions,
why choose you, etc.).
2.) Pages
that do NOT exist that you do not use and do NOT want your visitors to
visit (ie, mistyped URLs to your site, expired job postings you've removed
from your site, etc.).
That's it!
Active pages are
easy - they're the things you know that are on your site. But when a person
mistypes a URL, you can customize a generic page to be returned instead
of the usual 404 error. And on that customized page, you can include links
to your current jobs, optin ezine, marketing copy and more.
The easiest way
to set this up is the following. First design the error page you'd like
displayed (click on http://www.barbaraling.com/wow.html
for what I created). Then check your the main directory of your website.
You want to find a file named .htaccess - if it's not present, you can
simply create one on your own computer via a text editor and upload it
to your root directory.
Let's say that you
name your error file "error.html". Simply add the following two
lines to your .htaccess file:
# 404 handles File
not found errors ErrorDocument 404 http://www.barbaraling.com/error.html
(of course, you'd
change 'barbaraling.com' to your own site).
And that's it!
Make no mistake
about it, folks - this can save you untold hours of agony. I had created
my 404 page the day before last week's RISE ezine. When I sent out that
edition, I had forgotten to change some crucial links. Wah! If I didn't
have my customized error page turned on, all of my subscribers who wanted
to check out my services have found broken links...instead, they were all
redirected to my correct information pages. Whew!
Need some resources
to build 404s? Consider:
http://www.plinko.net/404/custom.asp
http://www.plinko.net/404/area404.asp
(see the hall of fame 404s and get inspired!)
Creating a customized
404 is extremely easy to do and can benefit you as a recruiter greatly.
Make sure to take advantage of that....today.
ThankYouVeryMuch!
* * * * * *
Do you like this
article? Do you *adore* this article? If so, feel free to forward it to
your colleagues and encourage them to sign up to receive it themselves
at http://www.barbaraling.com/ezine.html
.
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