Ever hear about the joys of online marketing….
… and how you can build up your business superbly by smart usage of the Internet?
Chances are, of course, the answer is yes.
Ever hear things that MIGHT work for some kinds of online marketing…
… but really are NOT the mooses’ meow for the rest of the world?
has a wonder article about not 1, not 2 but 10(!) online marketing myths that simply do NOT apply to the vast majority of the world.
“YOU NEED A MOBILE APP
Not really. Your customers don’t need you to have one, either. Apps work best when they fulfill actual needs. Can a customer buy and receive a service through your app? Receive 24/7 customer service? Place a fast-food order? Access medical records or other data? If there’s no serviceable value, don’t jump to apps immediately.
Apps are marketing tools, not an extension of your brand. Don’t waste your money developing one unless you are certain you are offering something useful and actionable. Being perceived as bloatware isn’t a good look.”
“YOU DON’T NEED TO BE ON SOCIAL
Lies – all lies. Mostly. Most brands should be on social media with the exception of sensitive brands and those that are prohibited by law. For example, people who are looking for hemorrhoid cream aren’t talking about it online, but that doesn’t necessarily mean you can’t have a presence. You just won’t get the type of on-site engagement you’d hoped for and will have to be more creative about sending people directly to your website.
You need to be on as many social media platforms as your team can efficiently handle. Facebook, Twitter, Instagram — they’re all major players and you are missing out on huge opportunities for engagement and growth.”
One of the biggest myths I’ve discovered for myself is something just about EVERYONE will say “this can never work!”
And it’s this.
I mail my list a wee bit more than once a day.
When I first started doing this, I was slammed by just about everyone and their coffeecup.
But you know something? 6 years later I’m still doing the same thing and guess what.
It still works grand for *me*.
That doesnt’ mean it wont work for everyone, mind you… but it DOES work for ME.
And as I’m only interested in what DOES work for me… well then.
I will keep doing it.
Want other digital marketing myths that might make zero sense for you? Check out:
Don’t follow what others do or say blindly. Instead, see what works best for *you*… and then keep doing *that*.