You know, if there's one thing that frosts my petunias….it's idjutness.
I mean REAL idjutness…the kind of idjutness that makes you keep slamming your head against a brick wall because it feels so darned nifty when you stop!
In other words, the amazingly brutal lack of common sense of…..selling to your audience what people CRAVE to buy.
I was thinking about this when I began today's free class:
What do your followers crave to learn? Finding what your audience will buy Part 1
So often I see online the following agonizing reality.
People THINK they know what their customers want.
People then spend days and weeks and months crafting the most perfect solution imaginable!
Then people finally begin selling it…and cry vast rivers of sopping tears when nobody buy nobody decides to buy from them.
Truly it's painful, and truly it's something that does NOT need to be a stepping stone for your own bottom line!!
The facts are…it's FAR easier to sell to an audience who WANTS what you have to offer, than it is to pour your blood, sweat and tears into a project that ends up causing less sparks than a sodden dishtowel that's flung into the Pacific Ocean.
And here's some ways to go about it.
1.) Poll Your List
You DO have a list, correct?
If so, why, have you ever considered simply sending out email to said list and ASKING them what they'd like to learn?
It's easy to do! You can build a page with the nifty neat plugin Dagon Design Form Mailer, ask a few questions and then send it on out! To encourage people to respond to your survey, you can offer a discount on your products or a free giveaway, etc. I did this myself with my posting
People who respond get a 50% off coupon for my most popular products. Offering such a goodie can work very well indeed.
2.) Lurk and Analyze at Forums
I'm sure you know popular forums that center around your niche, right? Well then, you can lurk at these forums and see what questions come up again and again…and tailor your products to exceed future customer expectations as well.
Need to find good forums? Check out BoardReader, Omgili and and AskSutra for starters. Search for your niche (or even just go to Google and look for <niche> forum, ie, dog forum, recruiter forum, copywriting forum, etc.
3.) Create a Twitter Poll or Survey
Don't have a list? Don't want to tackle forums?
You can use instead
and create your own Twitter-based survey or poll! Make sure to use a relevant hashtag as well so it will appear in the streams of people who follow your niche.
Neat, eh?
Remember…time is money, and your time is the most valuable of all! Don't be an idjut and expend it in futile adventures that will lose you more money than you care to imagine….instead, ASK your list, friends and network what THEY want to learn. Your future bottom line will thank you for it.
Enjoy,
Barbara Ling
"Hey there, thanks so much for stopping by! If you
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and would really appreciate it...thanks!"
-- Barbara Ling
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