A Smart Marketer’s Shortcut To Powerful Facebook Ad Retargeting via FBX, Facebook Exchange (1 problem/1 solution)

The problem:  You want more business and have heard that Facebook Ads retargeting is, hands down, the simplest way to get it.

The stumbling point:  You have no idea how to go about it.

The solution:  Get an overview via the cool Facebook Ad Retargeting Infographic and if you still need help, check out the top experts in the Facebook Marketing Field.

You might have heard about Facebook ads and how you can retarget FB users around the Internet to see *your* ad instead of someone elses, otherwise known as the Facebook Exchange (FBX).

Ever wonder how that is accomplished?

First, check out this rather useful Facebook Ads Retargeting Infographic from MDGAdertising.com:

Facebook-ad-retargeting

Facebook Exchange (FBX) uses the Facebook’s real-time bidding (RTB) system and is geared to direct marketers.

The thing is, once you’ve read through what it all incorporates, you might still be at  loss simply *how* to begin with even basic Facebook Ads.

That’s where this solution comes in – learn from the masters.

Two of the best Facebook Ads experts out there today include:

Both of these Facebook efforts have tested out countless of Facebook advertising techniques and put together training courses that overdeliver on the How, When and Why of effective Facebook marketing.

Ben Adkin’s Social Ad Magic is a good course to begin with, and if you’d like a comprehensive 3 month learning class, Don Wilson’s Facebook Architect is second to none.

You know where your strengths in business are – if they’re not doing the research yourself, then look for the proven courses that hand it to you on a silver platter.  I’ve used both of the courses above and find they enable you to hit the ground running and flatten your learning curve beautifully.

Facebook ads are in the news more and more these days – you can see other articles at

 

In closing, Facebook Ads is one of the most valuable way to gain new traffic and business for your site.   But if you simply want a marketer’s step-by-step guide to make them work for you…. go for the experts who built their business using what they teach.

It will shorten your learning curve dramatically.

Grow strong

Barbara Ling

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