Very interesting indeed….
To wit:
“…Facebook’s fast-loading, immersive Canvas tool, which combines video, text, and photo slideshows in an interactive, scrolling format, isn’t just for advertisers anymore.
The company is letting any business with a Page create Canvases for free, Facebook’s VP of ads and business platform, Andrew “Boz” Bosworth, says.
Since Facebook launched the ads globally in February, people spend an average of 31 seconds in each one, which has driven over 100 years of time spent in Canvases total.
“It’s a really cool experience,” Bosworth says. “It’s super quick — it feels a little like the future.” …”
The challenge is, however….
FB is still another person’s beach, so to say…
… and you should NEVER build all of your sandcastles somewhere that you do not own.
After all, FB can remove your account in the future if they ever desire….
So I’d recommend using this as a tool, and not the be-all and end-all.
What about you?