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Why should ANYONE hire you?
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Morning!
Ah, the sun is shining, the birdies are mooing and the cows are tweeting and oh yes, that reminds me!
How’s the economy (I mean, pardon me, the "Opportunity to experience great financial frustration!") treating you?
That good, eh? Well, I hate to be the bearer of lousy news but….it’s only going to get worse and worse.
Although….that can actually be a wonderful thing for you personally…IF you know to how shine bright and sterling ahead of any of your possible competitors!
And that brings me to the point of this post. Humble people that many of us are, we generally are loath to toot our own horn and gently express to the waiting world with the quiet elegance of the Northern Lights….just WHY we’re head and shoulders above any possible other consultant or job candidate one can imagine.
Does this sound like you? If so, I have some utterly soul-searing agonizing advice to offer - lose the humility!
You see, you can be more certain than the demise of an ice-cream sundae that visits a steel smelting furnace that other individuals have no such scruples…and will figuratively hire a brass band to ensure THEIR credentials are examined FIRST ahead of yours.
Not good whatsoever, wouldn’t you say?
So! Onto the purpose of this post - why SHOULD anyone hire you? And I’m even talking solely about "hire for a new job" - this can also be applied to consulting as well.
What IS it that you do superior to the rest of the world? Hmmmm?
Remember, companies will not look to hire you out of the goodness of their hearts. They’re in business to make money! They’re in business to succeed. So it makes sense that the people who interview you will be far more favorably impressed with you if you’re quietly aware of all the benefits you can bring to their corporation.
Perhaps you’re the kind of person who doesn’t leave a problem until it is solved. Maybe…
- You’re the best in vendor negotiations.
- You are known for completing projects in a timely fashion.
- You are skilled above and beyond the call of duty in helping fellow employees learn the company ropes.
- You’re the number one sales person in a specific franchise.
- You can perform the duties required in your sleep.
- You’re a recognized leader in your industry.
See?
You need to articulate just what you bring to the table…and deliver that information in a self-confident, purposeful fashion.
One of the best ways to do this is to include an "Accomplishments" and a "Why Hire Me?" page on your own personal branded website.
The benefits to this are huge!! Remember how recruiters and employers will find your site in the first place….quite often, they’ll come across it from your profiles, your resume, your signature link in your forum posts, your Twitter Twelcome page and the like.
When these individuals visit your site, you HAVE to grab their attention within the first 15 seconds. And proactively answering the WIIFM question ("what’s in it for me to continue learning more about you?") is a very wise thing to do indeed!
You can spell out in terms even your Aunt Bertha could understand…just what it is you DO bring to the table. Your past accomplishments! Your present successes! Your industry awards!
You can spend time crafting such things up yourself…or you can check out my latest job-seeker tool, The Job Seeker’s Power Advantage. I’ve already created a template that requires you to simply fill in all the goodies about yourself and voila - instant professional web presence online.
No tweaking with the look and feel, no coding required….I’ve done it all for you.
You can see an active working example over at Wallace Harkness.com. I invite you to tell me now….what impression do you think that leaves anyone who visits? And the best news is…the deluxe version costs LESS than a night for 4 at the movies.
If you’re looking to brand yourself online as THE person to hire…ahead of the thundering herd…do yourself a favor and check it out now. Remember, it’s the smart and savvy professionals who take advantage of what the Internet has to offer them in terms of tipping the scales in their benefits….it just makes great business sense.
Enjoy,
Barbara Ling
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Subscribe to the comments for this post
Good info. I was laid off several months back and worked online trying to make money. Revenue Share was good, but I finally got a job which my wife is happy about. It does take articulation and self-confidence as you mentioned.Thanks for the reminder hopefully this new job goes smooth.-RogerÂ