Gotta love smartphones, the Internet and Facebook.
Facebook and 6 other companies just announced that they are looking to connect 5 billion MORE users to the Internet via smartphones. These companies include Ericsson, MediaTek , Nokia, Opera, Qualcomm, and Samsung. As reported by Forbes:
… “develop joint projects, share knowledge, and mobilize industry and governments” to get the two-thirds of people not yet online connected, mostly by smartphones. The key, Zuckerberg says, is to bring down the cost of data plans that make those smartphones useful for everything beyond making a call–in particular, getting on Facebook….MORE….
Zuckerberg’s new endeavor is hosted at Internet.org:
“Today, the internet isn’t accessible for two thirds of the world. Imagine a world where it connects us all….”
Are you imagining this?
Done imagining?
Okay grand! What’s the first thing you’re thinking?
Here’s the first thing I’m thinking:
“5 billion more users via *smartphones*. That’s mobile. That means more people to view your Facebook mobile ads. That means if your products are attractive to a generic audience across the globe…. you had darned well better make sure your products are accessible via smartphone. That means not only the ability to *buy*…but also you need to have Facebook ads running specifically for mobile platforms so you can tap into that audience at will.”
So how can you best prepare for this?
So glad you asked! Follow these steps.
Step 1.) Make sure you have your brand’s Facebook Page set up.
One of the best ways to use mobile ads is to take advantage of promoted/sponsored posts that direct people to your Facebook brand’s business page.
Need a guide on how to do that? Visit
Next:
Step 2.) Create a Powerful Post on your Facebook Page
Think about what you’d like your mobile users to see the most regarding your business brand.
Create a post about that!
Here’s a great tip: Make sure to *upload* an image (don’t just share the final product URL) and set the description *to* that final product URL. That way, when your image gets shared, your Call To Action link gets shared as well.
- The book Facebook Demystified: The 10 Critical Components Of A Viral Fan Page gives you great tips on that.
Next:
Step 3.) Use the Facebook Power Editor to create a Facebook Ad that is targeted ONLY to Mobile Users
Did you know you can really hyper-focus your ad targeting…and have your ad display ONLY to mobile users?
The Facebook Power Editor is free! You can grab it over at Facebook Power Editor. And when you’ve created your particular ad to promote your post, you can set it to display only to mobile users (and even narrow *that* down to particular mobile brands as well).
More resources about that can be found at:
- How To Use The Facebook Power Editor
- How To Create Facebook Ads For Mobile Devices
- The Official By Facebook Power Editor Guide
Need help in designing Facebook Ads? Check out:
And there you have it.
3 simple ways to prepare for 5 billion more mobile users on Facebook:
Step 1.) Make sure you have your brand’s Facebook Page set up.
Step 2.) Create a Powerful Post on your Facebook Page
Step 3.) Use the Facebook Power Editor to create a Facebook Ad that is targeted ONLY to Mobile Users
Sure makes business sense though, wouldn’t you say?
Other authority sites writing about Internet.org and those 5 billion new users include:
- NY Times: Facebook Leads an Effort to Lower Barriers to Internet Access
- Wall Street Journal: Facebook’s Zuckerberg’s Tries To Expand Internet’s Reach
- CNN: CNN TV Exclusive – Zuckerberg Addresses “One of the Biggest Problems” of His Generation
In closing, it’s coming.
So start preparing for it today. Your future business bottom line will thank you for it.
Grow strong,
Barbara Ling
Get Started Here
You’ll love what you learn… Promise!