Clarity. Such a beeeeautiful word, wouldn’t you agree?
Clarity is what impacts the readers the most. It’s what drives your subscriber base, it’s what compels readers to tell their friends about you….heck, it makes your coffee perkier, your laundry devoid of the usual 38 single socks it normally consumes, your computer faster and your future income huuuuuuuuger and huuuuuger!
With that as an introduction, let’s focus upon YOUR site.
Got that mental image?
Now….allow me now to gently inquire:
Is it clear from your site where new readers should begin?
This point was driven home to me with the enthusiasm of a TwitterHolic learning about TwitterBudgie when someone commented to me:
Barbara! Your site is great! Your content is wonderful! I reel with delight! But I don’t know where to start learning!
Reality is a such a snitch sometimes. 🙂
ARGH!!!!!!! Talk about frustrating! You see, earlier this week I added the image
Alas… I was wrong. Wrong! El Wrongo! Do not pass go, do not collect $200…it just wasn’t blindingly obvious to my visitor just where they should click first.
Responded me. 🙂
However, I’m nothing if not open to suggestions! My commentor suggested I download the “What would Seth Godin Do?” plugin. Even if you’ve never heard about it, you’ve probably seen it in action – it’s that cute little box that shows up when you visit some new sites that reads:
If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!
Now, this plugin can be configured to display on the first visit, the next visit, every visit, no visit, etc. Sounds good, right?
Welllll….you see…..there’s the rub. It IS good, but if you have new visitors, how would they know if they want to subscribe or not?
Especially if they don’t know where to start?
Enter the Best Benefits page technique!
As the webmaster of my site, I KNOW where all the goodies are located. So I pulled them all together…and crafted up:
There, I proactively welcome people to the site, point out where the free downloads are located, direct them to the posts that are focused on making money, and the like.
So! I had the destination page completed….now I had to direct the traffic. Instead of using the default sentence, I came up with:
and turned the plugin on.
Since I activated it, I’ve noticed a definite improvement in the visitor experience. I’m very glad it was suggested to me!
Thus! If your site or blog suffers from what mine did (profusion of information that overwhelmed some visitors), consider adding the What Would Seth Godin Do plugin and customizing it for your site. You might be surprised at how well it is received.
#BEGIN highlights of this blog writing post:
Beginners blogging tips: Just because it’s obvious to you doesn’t mean it’s obvious to your visitors.
Intermediate and/or Advanced blogging tips: Make it impossible for people NOT to know where to begin.
#END highlights of this blog writing post
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