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Sometimes, our products are about as sexy to our customers as dried toenail fungus slathered on burnt toast.
The thing is, though, we still want them to *buy*!
Today, promise yourself that you'll take a long hard look at the benefits of what you're selling…and do your best to make it sexy (ie, really appealing) to your customers.
- What problems your product solves.
- How your product will make them feel better.
- The benefits your product gives them.
Then start re-writing your copy from that perspective.
It should definitely increase your bottom line.
ps – speaking about copywriting, have you seen: