Promise Yourself Today – Sexiness

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Sometimes, our products are about as sexy to our customers as dried toenail fungus slathered on burnt toast.

The thing is, though, we still want them to *buy*!

Today, promise yourself that you'll take a long hard look at the benefits of what you're selling…and do your best to make it sexy (ie, really appealing) to your customers.

Focus on:

  • What problems your product solves.
  • How your product will make them feel better.
  • The benefits your product gives them.

Then start re-writing your copy from that perspective.

It should definitely increase your bottom line.

Grow strong,

Barbara Ling

ps – speaking about copywriting, have you seen:

About the author

Barbara Author: Barbara Ling. 17+ Year veteran marketing entrepreneur, currently specializing in teaching others how to build a viral fanbase/community online using Facebook, Pinterest, blogging, coffee (lots of coffee, or maybe tea if that's your preference) and more! See my Google Profile here!

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  1. Good advice to copywriters! Another one would be, read your Marketing 101 course books over, and if you haven’t been to business school, consider enlisting. When I studied Marketing, I realized that everything we learned was subconscious logic brought to our conscious attention. Selling a product’s benefits sounds like the logical way to go; sadly, some Marketers still miss the bulls eye on many occasions, by getting distracted or side-tracked by some decorative gadget or feature that is just there for show. Not unlike search engine optimizing, copywriting is an art.

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