August 22, 2011

Promise Yourself Today – Sexiness

Sometimes, our products are about as sexy to our customers as dried toenail fungus slathered on burnt toast.

The thing is, though, we still want them to *buy*!

Today, promise yourself that you'll take a long hard look at the benefits of what you're selling…and do your best to make it sexy (ie, really appealing) to your customers.

Focus on:

  • What problems your product solves.
  • How your product will make them feel better.
  • The benefits your product gives them.

Then start re-writing your copy from that perspective.

It should definitely increase your bottom line.

Grow strong,

Barbara Ling

ps – speaking about copywriting, have you seen:

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