If you’re like the majority of bloggers, you most likely have Google Analytics happily installed on your site. I know I do! And the data presented can be quite useful indeed….but I’ll bet you weren’t aware of these five super tips courtesy of Beyond the Dashboard: 5 Tips for Data Diving in Google Analytics:
- Make sure you assign goals and dollar amounts to every conversion on your site.
- Instead of the default “last 30 days” view of your analytics, try exploring different extended date ranges.
- Explore the Traffic Sources reports to get a better understanding of your traffic “mix.”
- Dive into your Top Content reports, and try sorting by “$Index.”
- If you have site search, spend some time hooking your web analytics up to your in-site search, then dive headfirst into the very valuable data the Site Search reports can provide.
If you get some time, do read the entire article! It reels you in from the very first sentence:
…I used to run websites for a living.
I was responsible for the performance of those sites, and I was the de facto “web analytics guy” within my company. But I wasn’t a full-time Web Analyst, and I had lots of other strategic and operational things to do.
Need other great tips for Google Analytics? Meander on by:
- Filtering Yourself Out of Google Analytics
- Google Analytics 101: Customizing your Dashboard, Utilizing Essential Reports, and other User Tips – Part 1 of 4
- Google Analytics Blog: Google Analytics and Ad Planner
- Google Analytics – Content
- Google Analytics E-Commerce Tracking Pt. 4: Tracking Lead Gen Forms
- Google Analytics Help: Questions, Answers, Tips, Ideas, Suggestions
- Google Analytics Tip: How to change graph views
- How to Add Google Analytics to Your Blogger Blog
- Slow loading with Google Analytics
- Track Google AdSense Clicks via Google Analytics – Free AdSense Tracker
Hope the above is helpful! And if you’d enjoy a video help you learn, check out: