May 18, 2011

Confidently Taming Your Branding Tagline

So tell me now…

What's your tagline?

You know, that one sentence fragment that simply sticks out in people's minds…and just makes them yearn to learn more about you?

Taglines can be memorable…

  • Just Do It!
  • Online Profits, Made Fresh Daily
  • Shoppers Bite Back!
  • LIfe is Short.  Make Fun Of It.

Really boring…

  • We Are The Best
  • Because We Care
  • Our Middle Name Is Feet


  • When You're Desperate
  • When Life Happens
  • We Save You Boardum!

Whatever it is that you choose, the one thing that's certain is….

You need to pick a tagline that helps your business.

Which brings me to the topic of this post!

A simply superb resource for creating dynamic taglines is:

How to Create a Rock-Solid Tagline That Truly Works

To quote:

Tagline, strapline, slogan… Whatever you choose to call it, it’s all the same. It’s the key phrase that identifies your business by capturing the essence of three elements:

  • Your mission
  • Your promise
  • Your brand

Coming up with a great tagline is a struggle many people face. More often than not, they get it wrong by focusing on what their product or service is and neglecting what it offers.

To capture a reader’s eye at a glance, you need to combine all three elements of mission, promise and brand to create a great tagline that really works. Here’s how…MORE…

Definitely read and learn from James, she knows her stuff beautifully.

Next, check out:


I love some of the content there!

There's the Slogan and Jingle List:

Better by Adobe.   Adobe
The road will never be the same.   Acura
Ask about it at work.   Aflac
We know money.   AIG
Stronger than dirt.   Ajax
I can’t believe I ate the whole thing.   Alka-Seltzer
Mama mia, thatsa spicy meatball.   Alka-Seltzer…

Character-driven taglines:

Better by Adobe. Adobe
You’re in good hands with Allstate. Allstate Insurance
Don’t leave home without it. American Express
Legendary reliability. APC
Reach out and touch someone. AT&T
We try harder. Avis
Higher standards. Bank of America

The Tagline Hall of Shame!

The strength to be there. AIG
Excellence through total quality. Ames Rubber
Distilled in hell. Bacardi Spice
No more late fees. The start of more. Blockbuster
We get you there. Delta Airlines
Denny’s. A good place to sit and eat. Denny’s
Ask why. Enron
We’re Exxon. Exxon

and much much more.  It's definitely worth taking a gander at!

Where else can you go for tagline goodness?

The above will certainly get your creative juices flowing!

And from there…who knows what will emerge?  :)

Grow strong,

Barbara Ling

ps – want to flatten your learning curve and grab my 14+ years of marketing secrets for personal branding and niche domination in less than 30 seconds?  Click below and check out my latest edition of Income Fitness 2011!  You'll love what you discover.

Income Fitness

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