So tell me now…
What's your tagline?
You know, that one sentence fragment that simply sticks out in people's minds…and just makes them yearn to learn more about you?
Taglines can be memorable…
- Just Do It!
- Online Profits, Made Fresh Daily
- Shoppers Bite Back!
- LIfe is Short. Make Fun Of It.
- We Are The Best
- Because We Care
- Our Middle Name Is Feet
- When You're Desperate
- When Life Happens
- We Save You Boardum!
Whatever it is that you choose, the one thing that's certain is….
You need to pick a tagline that helps your business.
Which brings me to the topic of this post!
A simply superb resource for creating dynamic taglines is:
Tagline, strapline, slogan… Whatever you choose to call it, it’s all the same. It’s the key phrase that identifies your business by capturing the essence of three elements:
- Your mission
- Your promise
- Your brand
Coming up with a great tagline is a struggle many people face. More often than not, they get it wrong by focusing on what their product or service is and neglecting what it offers.
To capture a reader’s eye at a glance, you need to combine all three elements of mission, promise and brand to create a great tagline that really works. Here’s how…MORE…
Definitely read and learn from James, she knows her stuff beautifully.
Next, check out:
I love some of the content there!
There's the Slogan and Jingle List:
|Better by Adobe.||Adobe|
|The road will never be the same.||Acura|
|Ask about it at work.||Aflac|
|We know money.||AIG|
|Stronger than dirt.||Ajax|
|I can’t believe I ate the whole thing.||Alka-Seltzer|
|Mama mia, thatsa spicy meatball.||Alka-Seltzer…|
|Better by Adobe.||Adobe|
|You’re in good hands with Allstate.||Allstate Insurance|
|Don’t leave home without it.||American Express|
|Reach out and touch someone.||AT&T|
|We try harder.||Avis|
|Higher standards.||Bank of America|
|The strength to be there.||AIG|
|Excellence through total quality.||Ames Rubber|
|Distilled in hell.||Bacardi Spice|
|No more late fees. The start of more.||Blockbuster|
|We get you there.||Delta Airlines|
|Denny’s. A good place to sit and eat.||Denny’s|
and much much more. It's definitely worth taking a gander at!
Where else can you go for tagline goodness?
- 45 Creative, Clever And Effective Blog Taglines
- 66 Great Movie Taglines From the Past 30 Years
- Best-Ever Advertising Taglines
- Evolution of a Tagline: One Nonprofit’s Story
- New Blog Tagline
- Top n Best 100 Ad slogans taglines punchlines, advertising campaigns
The above will certainly get your creative juices flowing!
And from there…who knows what will emerge? 🙂
ps – want to flatten your learning curve and grab my 14+ years of marketing secrets for personal branding and niche domination in less than 30 seconds? Click below and check out my latest edition of Income Fitness 2011! You'll love what you discover.