Make Captain Picard Envy YOUR Unique Blogging Voice – 3 Creative Ideas

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Unique blogging voice

Morning!  The sun is shining, the birdies are mooing and the cows are tweeting and…

Hang on, that's not true at all.  Actually, it's still pitch black outside and only the Twitter Budgies are sounding like a herd of stampeding ostriches in my office (the mooses, long-suffering beasts that they are, have learned to ignore them in hopes they get sucked into a black hole)

However! I do have my morning coffee (that's like saying, I'm more alert than Dug from the movie Up and ready to  SQUIRREL!  SQUIRREL!  SQUIRREL!  SQUIRREL! )

and … What's that?

You don't know about SQUIRREL!!!?

Oh my, we can't have that!!  Behold:

See?  Btw, did you know there are some pretty nifty Easter Eggs in Up?  You can check 'em out at (you'll love this title!) "Easter Eggs in Pixar's Up" – good stuff indeed!

But I digress.  :)  Back to your unique blogging voice!

Yours indeed.

You know, I wasn't going to write about this topic whatsoever today either.  Oh no oh no, I had something much more creative planned…something that would send scary shivers down your spine as you gasped in horror when you realized it was within your grasp!

Of course, I'm talking about Rice Krispies (I really am!)

But then I fired up 'ye 'ole Feedreader and saw:

and other assorted goodies and realized that:

Like sands in the hourglass, so are the days in our lives.

No, I did *not* just date myself.

I really didn't.


I realized that yet again, the topic of one's unique blogging voice, like the migration of the swallows (African swallows, mind you, not European swallows.  And yes, they're laden with coconuts too), like the plaintive cries of parents whose children gave in to the Dark Side and craved bizarre Kung Zhu Battle Hamsters only to lose interest 3 days later leaving said parents with a $67 expenditure that did *not* happen to me, like….

You get what I mean, right?

It's a popular topic of conversation *again*!  So out the door went my beloved Rice Krispies, and instead, I'm writing about your unique blogging voice.

Yes, yours.  Not mine.  I don't have one.

Well, okay, perhaps I do, actually…you always know what to expect when you come to!  Humor that brightens your day, profoundly useful tips and techniques for building up your business and beefing up your income online and the like.

It's me trademark, see?

Which brings me to something 'way more important – *you*.

What's your unique style and trademark and blogging voice?


What's that?  You don't think you have one?

Poppycock! (oOo….I've always wanted to write that!  Let me write that again!  Poppycock! Poppycock! Poppycock! Poppycock! Poppycock! Poppycock! Poppycock!)  Wow that was fun….

Of course you have your own unique style and trademark and blogging voice – you simply have to give yourself permission to let it come out and to sing your own song.

And don't go telling me you can't do that, or you don't have it, or your coffee ran out! 

Because the facts are, nobody *except* you will make it happen *for* you.

So give yourself permission to embrace the idea that you're truly special and unique.

Once you've done that, you've opened up your horizons to start to really brand yourself online.

And here's how.

NOTE!Step 1.)  Define three hobbies/interests of yours that are unique.

Why, I hear you ask?  Because when you start including various aspects of them in your posts, you become more human and more accessible to your readers.

You start to add flavor and personality to your writings.

My interests include:

  • Mooses
  • Making people laugh
  • Karate
  • Angsting emo teens
  • Crushing bullying
  • Coffeecoffeecoffeecoffeecoffeecoffeecoffeecoffeecoffeecoffeecoffeecoffeecoffeecoffeecoffeecoffeecoffeecoffeecoffeecoffeecoffeecoffeecoffeecoffeecoffeecoffeecoffeecoffeecoffeecoffeecoffeecoffeecoffeecoffee

Go thru my posts like:

and others and you'll see what I mean.  Each of them are funny, some of them are insightful, some of them present ideas most folk have never heard, etc. 

Got that down?  Okay then, next:

NOTE!Step 2.) Sprinkle your posts with your passions

Once you have your hobbies/interests, ask yourself, how can I bring them into my posts?  How can I let my reader really get to know my personality?

The answers might surprise you. 

You can start by mentioning one hobby/interest as a prelude to your post.  That's all, that's it…just kinda sorta drop it in. 

And the next post, add a different aspect. 

And a different one. 

And a…


Just let it grow naturally, and see how your readers embrace it. 

Once you're comfortable with that, tackle:

NOTE!Step 3.) Zero in on the one word you want readers to associate yourself with

Well, what is it?

  • Is it humor?
  • Is it confidence?
  • Is it rabid passion for moose wrangling?

What is it?

When you have that word or phrase, ask yourself:

How can I have my blog writing/voice reflect that?

For example, the one word I want folks to associate with me is:

  • Maverick
  • Insightful
  • Zany
  • Brilliant
  • Covert

(Hey, I'm a math major, so I can redefine my own reality so "one" will equal "five".  Actually, 1+1+1+1 really *does* equal five, for very high values of "1", but I digress….)

I compel my unique blogging voice to convey those qualities by:

  • Infusing *all* of my posts with humor
  • Adding to *some* of my posts covert ideas
  • Adding to *some* of my posts brilliant ideas
  • Adding to *most* of my posts "thinking outside the box" ideas

What can you do for yours?

What quality can you add to *all* of your posts?  It should be a "style" of writing – offbeat, casual, authoritative, snarky, etc.  Mine, btw, is stoically teeth-gnashing soul-splittingly glorious, calm and dignified. 

As I'm sure you've seen.

What quality can you then add to *some* of your posts?  And then what *different* qualities can you add to others of your posts?

You see, it takes time to develop your own unique style of writing.

It grows naturally, it generally can't be forced. 

Once you know you want yourself to come across, start reading other blogs that exude that particular style. 

Seeing examples can always help spark your imagination!  And no, you don't copy them, but you might see ideas you never would have considered on your own.

Personally, I really don't think that developing your own unique blogging voice and singing your own song is difficult at all – it simply requires that you believe in yourself enough to be a leader among peers … and not a follower among the rest of the world.

Want other ideas for making your own blogging voice unique and magnificent?  Check out:

Then move to:

And finish up with:

Some of unique blogs that are mentioned above include:

And my own personal opinions would add these 5 (many more too!)


To recap:

To Make Captain Picard Envy YOUR Blogging Voice, Try These 3 Creative Ideas

  • Step 1.)  Define three hobbies/interests of yours that are unique.
  • Step 2.)  Sprinkle your posts with your passions
  • Step 3.)  Zero in on the one word you want people to associate yourself with

That's all there is to it, really.

And when you have internalized it all, you too can ascend to these Captain Picard levels.

With practice, mind you.  :)

Like I said….

No rocket science, no dark magic, no please-pay-me-$97-ebookiness!

Just plain common sense…AND, giving yourself permission to shine.

Because you have it inside of you.

So let it out.



Grow strong,

Barbara Ling

ps - what other blogs do you think have a unique voice?  Share them below!

About the author

Barbara Author: Barbara Ling. 17+ Year veteran marketing entrepreneur, currently specializing in teaching others how to build a viral fanbase/community online using Facebook, Pinterest, blogging, coffee (lots of coffee, or maybe tea if that's your preference) and more! See my Google Profile here!

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  1. I'm in the health and fitness niche so the blog I follow that has a unique voice is And I do think it takes time to figure out what your voice is. I have been fitness blogging for 1.5 years and I think that, while I have honed in a little better as to what my voice will be, I am still evolving. And I have to say that that can never be a bad thing.

  2. That was a wonderful post, and the Patrick Stewart videos were… well, they kind of freaked me out.  lol  I love this topic, as you know, and I intersperse Muppet things as well as poker references on a regular basis.  Thanks for including me as well; love it!
    But man, why is CommentLuv stlil picking on me?  :-(

    Thanks for including my Famous Bloggers guest post as aresource. And although Capt Picard does have a unique voice -in the words of Jack Nicholson,    Wait til they get a load of me!!!   

  4. I wanted to pop down here and post a quick "thankee" for including me in your list – I am honored.  And to say that you just destroyed any long standing, preconceived notions I have harbored about Jean Luc Piquard.  I will never be able to watch Star Trek TNG the same way again.  (but I *did* laugh)
    I'm going to have to run home to look up the URL for the blog I find most unique – its hyperbole something.  And she makes me laugh so hard.  Actually, she reminds me of you!
    But first I'm off to complete the reading assignments.  If I complete that before dark I'll go home for that URL.  If not, I'm stuck here; it gets REALLY, REALLY dark out here on the mountain with a new moon and clouds.  And my Star Trek Galaxy Class flashlight is at home.
    Thanks again!

    • I love your writing style – it’s really neat to visit your blog!

      Enjoy your reading assignments – lots of goodies there.

  5. (^ I love Hyperbole and a Half!)

    Great post, Barbara. I think the best thing I got out of it was zeroing in on the one word you want people to associate yourself with. That's awesome! It's almost like keyword research but for humans instead of search engines… 
    Hmmm… I'll have to think about that one. Thanks again!

  6. Hi Barabra
    You truly have a unique writing style.  Very generous that you ask us to give you URL of really great blog we can recommend.  I visit a lot of great blogs but cos I have just guest posted on this blog and also Rick is an awesome writer whose blog I am trying to get out there so others can enjoy his quality content so that is why I will give you his.  Here tis:
    Patricia  Perth Australia

  7. Interesting point of view and indeed ones voice is what makes the difference, at least in my opinion. In some cases I even said that writing unique articles as many constantly says to me is nothing more ones own voice. This is what makes it unique.

  8. Hi Barbara,
    You do have that zany, maverick style that one can pick up as soon as they start reading your posts.  I recommend for others to set aside SEO at least once in a while and just do a free writing post.  I think free writing is a really good way to develop one's writing style and voice.

    • Definitely agree! I do SEO now only in regards of my title and count on my long-term SEO strategy to make up for any slack.

      And thanks for noticing my style – I’m glad it comes thru!

  9. Barbara,

    I definitely love your writing style.  Very unique, entertaining and perhaps most of all, full of moose.  Speaking of which, what is the proper plural of moose.  Moose, mooses or meese. 
    It would be cool if it was meese, since I just made that one up.
    Any way I sacrificed a chicken on this comment so hopefully it doesn't get spam binned

    • The proper plural of "moose" is "mooses".  For example, "Lo, what yonder light breaks up on those two mooses who are chewing their way thru the plexiglass doors?"  :)

  10. Hi Barbara,
    I'm with you. Developing our own unique blogging voice is key. It's so easy to look at successful bloggers and say, "if it works for them it will work for me", but our readers know better and can spot a phony miles away. All the more reason to be authentic from the start and let the chip fall where they may.
    Fairy Blog Mother? I like that. Thank you for your kind words and including me in your links. :)

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