Deftly Decide 2 Compelling Upsells – Day 5 of Day 25

Morning!

Okay, evening.

My gosh, to where did Sunday go?

I tell you, gentle reader – the days where I whip out 25 chapter books in 2 days are long over, alas….I find myself consciously choosing to spend my available time with my family instead of writing!

The good news is, quite frankly…I'm lovin' it. 🙂

And writing still is moving along, mind you….just slower than I'd like. 🙂

But I will keep posting the daily lessons until the final book is ready!

Which brings me to:

December 5 – Decide 2 Upsell Xmas promotions

Before you begin

Twitter Tip: Send the following to your network.

Almost done with my #niche holiday preparation – get ready for holiday savings!

Selling a product.

It's glorious.

And when someone does buy from you, they're already in the mindset of spending money on you!

So why not take advantage of that and offer an upsell prior to checkout?

It's a very simple concept, actually. Here's what I do (other marketers do it far better than me, mind you, but I'm a pretty simple Jedi, so I opt for what's easiest for me).

I'll take a product, say, Big Huge Holiday Profits.

This will automatically be my SILVER version. It's just the book.

Then I'll create a separate sales page that adds bunches of yummy bonuses. That will be my GOLD version.

So I have:

SILVER: Just the book

GOLD: The book plus added power tools (ie, my upsell).

Now, true.

This DOES require me making two specific, separate sales pages (given my affiliate backend).

Which is okay, mind you. It's extra effort but works out well in the long run.

Why it's important

Creating an upsell is important because it increases your overall profits. If you're offering something truly tremendous, why not over-deliver with an even better concept (ie, your GOLD offering)?

How to do it

Refer back to your trend research. Is there one or two products that you already sell that would work well in a bundle? If so, add them for your GOLD version.

Want other ideas? You can buy Private Label software/reports/tools/etc. and add those goodies to your offerings as well. www.barbaraling.com/learnmore/tiffanyplr.php is one useful resource for this.

Once you've decided upon your upsell, you need to step back and think just how you're going to position your primary sales and your secondary upsell (ie, your Silver and your Gold holiday products).

Take your time with this to get it right!

Need some upselling resources? Check out: