Do you want to write an ebook?
Actually, that’s not really the main question. Let me try again…
What’s your main goal for your ebook?
Do you want to make an ebook that SELLS?
Do you want to make an ebook that makes people happy?
Do you want to make an ebook that makes people think?
Do you want to make an ebook that makes the world change?
Well? What is it?
For me, I think MY personal main goal when it comes to writing an ebook is to make my customers THINK.
Think what, I hear you ask?
Well, it all depends. Ideally, I personally get the most satisfaction when I know that my customers have gained SOMETHING by reading my ebook.
It could be a new technique….
It could be a new idea…
It could be a different approach….
But no matter what it does, the main bottom-line component is, customers have to first THINK to put into practice whatever they read.
From 12+ years of writing books and ebooks, here are 3 of my favorite tips to catalyze your customers into thinking about accepting new and exciting ideas.
Tip #1). Shun the academic approach in your ebook
It’s very tempting to showcase your knowledge and write in high-falutin’ terminology…but remember, your audience wants to LEARN. And if you write drier than a scortched toaster (read – academic blue-print/user’s manual/bore the reader to sleep), you’ll lose your customer faster than a concrete parachute would plunge to earth.
Enthrall and embrace your readers – don’t bore them.
Tip #2). Tell your readers what you’re going to tell them…BEFORE you tell them.
This is also a very effective seminar trick too.
- When you’re opening an ebook chapter, TELL your readers WHAT they are going to learn.
- Then, tell, tell them what you intend.
- Then….tell them what you just told them!
Repetition can work wonders when you want to make a point. Remember, your customers have a specific REASON why they bought your ebook – they want to gain all the benefits your sales copy promises!
And one way to do this is to repeat, repeat…and repeat yet again.
I wrote Income Fitness following this methodology….and have received very positive feedback from it a LOT.
Tip #3.) Empathize with your ebook readers.
Chances are, your readers are going to have to step out of their comfort boundaries when reading your ebok.
And if they feel intimidated, not only will they NOT think…but they’ll shut off the impact your words could have made in their minds.
Thus, you want to empathize with your ebook readers and SHOW you understand from where they’re coming. After all, EVERYONE (you, me, your Aunt Bertha, etc.etc.etc.) was a beginner SOMETIME…make your readers feel it’s okay that they’re in the learning stage.
Empathize with your reader…and you’ll gain many more open ears.
The above only touches on what you how you can approach your ebook so it makes your customers think and become receptive to your ideas. What else can YOU add?
I’ve love to hear your thoughts!
Enjoy,
Barbara Ling
ps – if you’re considering writing an ebook, by far…the utter BEST resource I have found for that is
Building Your eBook Empire
Click below and you’ll see why!
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